Your logo is more than a collection of symbols, text, and colors. It is your company’s most recognizable brand identifier, second only to visual style and brand colors, and it may be the driving force behind your company’s success.
60% of buyers avoid companies with unappealing logos. So, a poor logo can undermine your marketing and sales efforts even if you have a fantastic product or service.
Your brand’s logo conveys more than just a name.
It establishes trust, communicates your mission and vision, and connects with your audience. The more memorable your logo, the better it will connect with people and keep your brand in their minds.
However, creating a logo or having one created by a skilled artist can be costly.
But, in this day and age, technology has brought the best sites for logo design with various approaches, inclusions, and rates.
We’ve produced a list of the top logo design websites in 2022 and divided them into two categories.
DIFM (Do It For Me)
These are the services in which you hire someone else to do all of the heavy lifting. You inform the designers what you want as plainly as you can, and they try their best to meet your expectations. Most of these sites let you organize a contest or hire individual designers as needed.
- Best Logo Design Freelance Marketplaces (Affordable but unreliable quality)
- Logo Design Contest Services (Mid-range price but poor designs)
DIY (Do It Yourself)
These services allow you to create your logo using the resources offered. These tools typically contain a visual editor (a method to choose your desired icons, colors, and fonts, as well as adjust the layout), a large collection of icons and/or predesigned logo templates, and, occasionally, artificial intelligence (referred to as AI for convenience).
- Unlimited Logo Design Services (Affordable and fast but not suitable for one-time projects)
- DIY Logo Makers (Cheapest option but not unique due to templates):
Why is a professional logo important for your business?
First impressions are important when it comes to your brand. And the first impression you make will be determined by the quality of your logo. A well-designed logo can help you gain the trust and authority of your customers. A terrible logo, on the other hand, may lead customers to choose your competition.
Even if you have the best product or service in your field, an amateurish logo can prevent people from trying your brand.
A well-designed business logo, on the other hand, can:
- Attract the attention of potential clients. People’s attention spans are short. A superb logo can catch the eye and quickly communicate your brand’s values.
- Make yourself identifiable. Logos serve as the foundation for your company’s identity. It can set you apart from the competition and help customers remember your company across all channels. Customers are claimed to need to see your logo 5-7 times before they remember you.
- Increase consumer loyalty. A quality logo can help you gain people’s trust before they even interact with your brand. While a logo cannot replace your products or services, it can be a reminder to individuals who have had a positive experience with your company.
A good logo is extremely important for a small business. It can help you stand out from the crowd, express your unique selling proposition, and engage with your audience, all of which can lead to increased retention and sales over time.
Four Logo Design Tips
Choosing the best logo is an essential aspect of your company’s branding. Using one of the finest logo design websites is only one component of creating a fantastic logo. If your business website is in a popular sector or specialty, developing a distinctive logo can help you stand out from the crowd and enhance brand awareness.
Here are four things to consider while designing or selecting a logo:
Have a Design in Mind
If you already have an idea for a design, consider drawing and replicating it using a logo design website or hiring a professional. If you still need to make a plan, start with the final objective in mind and utilize it to develop a project brief.
Create a Project Brief
A project brief is a summary of what you hope to accomplish. It might comprise things like the design style you prefer, visual components that speak to your business or brand (e.g., industry, consumers, goods, and so on), and specifications like brand use cases and brand color in the case of your logo.
Once you have a project brief for designing a logo, utilize a logo design site like Designhill to organize a contest to solicit numerous designs, then choose a winner and collaborate with them to complete your logo design. You may also submit your logo project brief to Fiverr and obtain a personalized design for as little as $5.
Highlight the Advantages of Your Brand
Finding your strengths can be incorporated into the design of your business logo. Logos are visual representations of your business, so if you can identify the benefits of your brand, you can integrate them into your design. For example, colors, icons, fonts, and styles have connotations that can be included in a business logo design.
Research Your Market
Before developing a logo, research competition to ensure that your logo stands out while still talking to what people anticipate in your sector and target market. Alternatively, establishing an out-of-the-box design can be even more effective in assisting you in developing a strong brand presence through the visual attractiveness of the logo and other marketing materials where it is used.
#1 Fiverr Logo Design
Let’s begin with the most popular freelance marketplace for a logo design: Fiverr. It is the best logo design website for hiring affordable graphic designers specializing in specific styles. Fiverr’s price points start at $5, So based on your budget and design requirements, you can select the best graphic designer to work with. You can check provider portfolios and reviews before hiring someone to design a custom logo for your small business to guarantee it stands out.
What you get with Fiverr:
- The most affordable professional design services
- Direct access designers
- More control over logo design
#2 Upwork Logo Design
Because of its strict methodology, Upwork is one of the top sites for logo design. Upwork is bound to have a plethora of professional logo designers. Clients can read reviews and testimonials from other clients to understand how the designers perform.
Unfortunately, this option is not suitable for clients on a tight budget. The majority of logo designers are compensated by the hour. As you can see, hiring skilled logo designers starts at $50 per hour.
What you get with Upwork:
- High-quality professional design services
- Direct access to experienced designers
- More control over logo design
- The best way to get a unique logo
#3 Canva Logo Design
Canva is an all-purpose online logo design tool you’re undoubtedly familiar with. Canva can produce great logos, create social media posts, edit videos and photos, create mockups for T-shirts, design web banners, and more.
Users with minimal design knowledge can quickly create logos using a drag-and-drop interface by answering questions about your brand and choosing from thousands of logo templates on the platform. Although there are many to choose from, the logo will not be as original as if you created it from scratch. You can only hope that no direct competition uses the same logo template as you.
What you get with Canva:
- Graphic design and editing tools that are simple to use in a variety of formats (e.g., social, logo, website, and so on)
- Thousands of ready-made templates for quick logo design
- The free version supports multi-user collaboration
#4 Wix Logo Maker
Wix Logo Maker is an excellent DIY tool. You may need to invest a little extra time to produce a logo you like, but the platform is simple to use and requires no prior design experience.
To get started, answer a few simple questions; then, the Wix Logo Maker will generate several logos based on your preferences.
You have a lot of creative freedom with the logo editor, so you can use your colors and fonts and place the different aspects of your logo wherever you want. And You can create as many logos as possible because the tool is free. You are not required to pay unless you are satisfied with the outcomes.
If you only need a logo for personal web use and do not intend to have it printed, you can download it for free as a PNG file. Your free logo can be used on your blog, social media sites, or YouTube channel.
What you get with Wix:
- Free logo design for non-commercial purposes
- Drag-and-drop logo editor for beginners
- Numerous icons, fonts, and colors to choose from.
Looka is a free logo design option with a fun and easy-to-use design. This logo creation software saves your logo designs as JPEG and PNG files, as well as vector file formats.
Looka guides you through the process of creating a logo. You can integrate certain components you wish to identify with your brand using icons and symbols. Aside from that, you can choose the general mood you want and the color palette.
This platform provides a social media kit with 40+ logo files ideally scaled for Facebook, Instagram, Twitter, and other popular networks. There’s also a website builder with drag-and-drop functionality, as well as business cards, t-shirts, and other printed items.
What you get with Looka:
- A Powerful wizard provides hundreds of logo options.
- A wide range of icons and fonts are available.
- Try it for free; only pay if you like the logo.
Purchasing designs individually might be costly if done regularly. Placeit is a highly affordable website for creating several logos, such as a homebuilder regularly creating logos for new house communities. Placeit offers customizable logo templates that can be tailored to meet the needs of your project in terms of design, industry, colors, and fonts.
What you get with Placeit:
- Logo creation in a few clicks
- 16,000+ predesigned logo templates
Designhill distinguishes itself from other logo design websites. While AI-generated logo design files can be purchased for a price, like with TailorBrands, it is a more pricey service. It does, however, yield more complicated patterns. You can also hold contests to solicit design proposals from experienced graphic designers.
This is a terrific approach to getting a one-of-a-kind, custom logo, especially if you have yet to decide what you want. Designhill also provides traditional design techniques, such as its clever logo generator or the option to work one-on-one with a designer for complete control over your logo creation.
What you get with Designhill:
- Contests provide you with a wide range of professional logo options.
- Additional logos, business cards, and social media designs are available in packages.
#8 Design Pickle
Unlimited logo design services or on-demand graphic design services charge flat monthly fees for unlimited designs. And Design Pickle is a fantastic option. Design Pickle provides infinite designs, unique illustrations, and motion graphics for higher plans. There are three pricing tiers to choose from.
Basic features, graphic design, and bespoke artwork start at $499. However, the most expensive package, $1,695, includes graphic design, unique illustrations, presentation design, and motion graphics.
On-demand graphic design services are excellent solutions for startups and small enterprises that require many graphics.
Tailor Brands is an AI-powered, all-in-one top free logo design program that allows you to create stunning, one-of-a-kind logos for your company in minutes. It is ideal for people who need more time to filter through a huge selection of templates to find the best one.
While Other logo makers claim to have your logo ready in five minutes or less, TailorBrands can have your logo ready in less than a minute. TailorBrands’ logo design interface is basic and straightforward, making it ideal for non-technologists.
TailorBrands will generate the logo in less than a minute once you enter the brand name and select fonts and colors. Customize the logo and choose from EPS, PNG, or SVG file formats.
What you get with TailorBrands:
- Simple logo creator for quick branding
- Easy-to-use logo editor; ideal for novices.
- Ideally suited to bloggers and small enterprises.
#10 NameCheap Logo Design Tool
NameCheap Logo Design Tool focuses on entrepreneurs and includes incredible capabilities for creating outstanding logos. Viewing them live on real applications allows you to easily choose the correct colors, fonts, and icons for your logo.
You can examine amazing mockups to visualize the logo in real life by practically decreasing your choice from hundreds to tens. When you’re finished with your logo design, you may download the vector file and use it however you like.
What you get with NameCheap:
- Unlimited free logos
- Easy-to-use design tool
- Easily import into Site Maker & Card Maker
Frequently Asked Questions (FAQs)
What’s the difference between a logo generator and a logo design service?
A logo generator is a sort of logo design software that can be accessed via a website or mobile app. Typically, you will be asked a few short questions about your company. The platform’s logo design templates will then be used to generate several logo styles for you to choose from.
If you don’t have a large budget to put on your logo or want to do things on your own, one of these online logo designers could be a great option. If you’ve never attempted design before, you’ll be relieved to find that many platforms offer logo design guidelines.
A logo design service is a platform that allows you to collaborate with professional designers and have them develop your logo for you. Some systems allow you to choose your preferred designer and work with them one-on-one, but others allow you to hold a logo design contest and choose from various possibilities.
Unlike a logo builder, this design process can be time-consuming and complex, but it is also the best way to get a unique, custom logo tailored to your specific demands.
What is the best free logo site?
Canva is my top free logo platform. They make it simple to create logos and provide many templates, graphics, and elements to choose from. This site offers many modern templates, user-friendly interfaces, free graphics and photos, and customization choices.
What file format do I require for my logo? What should the dimensions of my logo be? How about logo resolution?
It all depends on how you intend to use your logo. If you only require it for your website or other online uses like social networking, a lower quality (such as 72dpi) will do, and a PNG logo may suffice. also If you require a transparent logo, you’ll be relieved to discover that the PNG format allows it.
And ff you intend to use your logo in print, a high-resolution (300dpi and up) PDF logo may suffice, but you may require a scalable vector logo format, which is why an SVG logo is usually a smart choice.
Get a logo PSD or AI if you require an editable file that you or a graphic designer may modify later.
Again, the aspect ratio of your logo is determined by your logo’s intended use. A square ratio will provide you the most freedom, yet a horizontal logo will still fit on website headers, social media cover images, and other places. A vertical logo may be more challenging to deal with.
Where can I get logo inspiration?
We’re delighted you inquired! Logo ideas may be found everywhere. If you need a new logo or are contemplating a logo overhaul, keep your eyes peeled as you stroll down the street or surf the web. What logos capture your attention? Determine what makes them appealing to you. Is it the symbol? What about the color scheme? Or What about the typography? And What about the logo design?
Sometimes the most unexpected sources of inspiration can be found, such as a birthday card or a walk through nature. Some natural shapes are especially attractive to the eye, and some typefaces appear “right.”
What are some of the different types of logos?
Logos are classified into two types: image-based and word-based. Which one you use is determined by your company and how you want it to be seen. If your company has a distinct name, try utilizing a word-based logo rather than an image-based one to increase brand awareness. On the other hand, small enterprises in the creative sectors may prefer to employ an image-based logo.