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Best Niche Site Ideas for Your Blog in 2023

Creating a profitable website in a highly targeted niche is one of the best ways to make passive money online.

When I started my online journey, I had yet to learn what to do, so I jumped into random niches and spent several months trying to figure out the best niche for me. 

Luckily for you, I don’t want you to go through the same stress I went through, so I have put together what will be the most thorough and informative ultimate reference to Niche site ideas available on the internet.

If you’d like some help building your niche site, You can read “How to Create a Website” for a step-by-step guide on creating your site yourself once you’ve picked out the ideal niche.

Ok, with that being said, let’s get started.

What is a niche website? 

A niche website is just a website that concentrates on a tiny segment of a larger market with the ultimate goal of monetization.

This could be a blog about coffee, an affiliate site about outdoor gear, or an authority site about antique book collecting.

Ads, affiliate marketing, or digital products such as online courses, private groups, or ebooks are common revenue sources for niche sites.

The most important decision you’ll have to make is deciding which niche to enter.

What’s the deal? The niche you pick has an impact on every area of your business. From the material you write to the items you may produce and promote, how simple it is to outsource tasks, and how much fun you’ll have to build the website.

That is why it is essential to choose a niche that is both profitable and enjoyable.

What Makes The Best Niche Site?

Here are four practical factors you should check when picking a niche.

Expertise: Google does not want to serve content created by anyone. They want content created by experts with topical authority in their niche. Your niche concept should be something you can speak about at a high level.

If you have built a career around dress-making, this could be a good place to start. Lean into what you already know and continue your education in that area.

Competition: Classify sites that rank for your targeted keywords and analyze how many smaller sites maintain their position in search engine results. Compile a list of initial buyer intent keywords and determine how difficult it will be to rank for them.

Monetization opportunities: Investigate which affiliate products and programs are available in your niche and their pay rates. It’s best to focus on high-ticket items where you can make more money selling rather than programs where you would need to sell many to break even. Look for high commissions ($50 or more), recurring payments, and opportunities to diversify through multiple programs.

To see the commission rates of different affiliate networks and individual affiliate programs, Google them. This is the profit margin you get on each sale. You’ll also want to look at the cookie duration, which is the duration of time you get payed for the sale after the affiliate link is clicked.

Keyword Research: Keyword research is the most important thing you can do before starting your site. The number of queries Google receives for a specific keyword is called search volume. I look for keywords with a high search volume that are moderately competitive.

What are the advantages of specializing?

When people think about starting their website, they have this erroneous sense that more is better, yet if you want to generate a reasonable amount of money, less is more.

Instead of focusing on a vast audience where most people only visit your site once, you should focus on recruiting a targeted audience who is likelier to buy your items, click on your ads, and read what you offer.

Here are numerous reasons why focusing on a niche topic is advantageous:

Increased visibility: In many circumstances, getting in front of the right people is more important than getting in front of a large number of people. So, if you focus on a specific niche, there is a greater possibility that your website will succeed in that area if you have a lot of high-value material to supply within that topic.

Reduced competition: When you focus on a niche, you will find that fewer companies offer the same advice and products as you. This increases your chances of converting a visitor into a buyer.

Higher retention: People are far more likely to return to your website if you have all of the answers to their specific questions. After all, if you wanted to learn how to bake, would you go to a big cookery website? Or  Would you rather visit a smaller website on baking for beginners?

A niche website’s content will be substantially more concentrated on addressing a particular issue. This keeps customers and readers coming back for more and motivates them to refer other like-minded people to the website.

Now that you’ve understood what qualifies a good niche site and it advantages, let’s look at some ideas.

#1 Outdoor gear

Who doesn’t enjoy spending time in nature? The outdoor niche is an excellent area for developing a niche site with thousands of potential topics.

There are hundreds of millions of outdoor enthusiasts out there, and they are frequently fervent. Campers want the greatest tents possible. A fisherman is constantly eager to purchase a new rod, reel, or lure. Long-distance backpackers are zealous.

Outdoor content sites are popular options for seasoned investors seeking a passive online income and relative beginners trying to make money online with a topic they are familiar with.

An outdoor niche is where many people are comfortable, and there are always consumers. The important thing is to focus on a specialized niche rather than a wide outdoor site.

Advantages of Outdoor niche

One significant advantage of having an outdoor niche site is that you have alternatives to Amazon Associates. Many outdoor affiliate programs provide equivalent or greater commissions and have sufficient brand loyalty to boost conversion.

Another advantage is that the outdoors niche has numerous sub-niches to explore and exploit. Instead of “outdoors,” consider camping, climbing, cycling, skiing, and many others.

outdoor gear niche website

Example of an outdoor website: cycletraveloverload.com

#2 Remote work tools

With all that is happening worldwide, more people are working remotely than ever.

Remote tools are in higher demand than ever because so many people are working from home, which does not appear to be changing anytime soon.

People now require items they had never considered before, like Laptop stands, Wireless keyboards, Second screens, Ring lights, Noise-canceling headphones, and many more.

Building a niche website that first relies on Amazon affiliate links is easy to start with a site like this. Choose the remote working tools you wish to promote, write fantastic reviews, and market them on your website.

#3 Gaming Niche

I’m not a gamer, but this would be my favorite niche if I were. This is a niche where you’d do well focusing on creating YouTube videos where you record yourself playing video games, notably how-to videos, to improve in video games. What could be better than earning a living by writing and filming yourself playing video games? You could play while entertaining yourself. Another element and this is where the blog portion comes in, is that you review video games. This may be a fantastic affiliate marketing strategy, but it requires buying new games and spending a significant amount of time playing them to create great reviews.

#4 Video and recording equipment

The way things are going: everyone but my mom has decided to create a podcast or a YouTube channel.

Even if you aren’t interested in podcasting or becoming a YouTuber, there are plenty of opportunities for those searching for equipment.

You can create a niche site with the best gear for YouTube and podcasts.

This can range from high-end equipment like cameras and lenses to more affordable items like microphones, tripods, accessories, video editing tools, etc.

Because sound is so important to listeners on YouTube and podcasting, there is a lot of content you may generate centered on audio techniques and audio editing tools.

Gerald Undone is one of the most spectacular examples of this, and he is also a great example of how you can use YouTube and videos to promote your niche site.

Video and recording equipment

#5: Pets Niche (Dogs Specifically)

Simply put, people love their pets.

Pet owners are extremely passionate about their pets. In the United States alone, nearly 90 million dogs are kept as pets. The dog niche, in particular, has a lot of traffic, a lot of room to build sites about specific breeds, and a lot of high-paying affiliate programs.

Let’s look at an example of a successful dog niche website.

Visit TerrierOwner.com.

This website caters specifically to those who own terriers rather than people who own dogs.

They then took it a step further by categorizing products by breed and making it appear as if their product suggestions were only for that breed.

Instead of going for the highly competitive keyword “best dog bed,” they decided on the longer tail keyword with higher purchase intent, “best Jack Russell dog bed.”

When considering profitable niche ideas, consider how to build your site to attract the most qualified traffic.

#6 Web hosts

Do you want to start your own online business? The first step is to get online by purchasing a domain name and a web host.

Consider how often the phrase how to start a blog is googled each month in the United States alone.

Web hosts are well-known for their high commissions on new customers. As a result, there is a lot of rivalry for relevant search phrases.

However, you can still make much money in this sector if you are creative.


While some of us still prefer a desktop setup in our home offices, there’s no denying that the overall trend is shifting toward laptops and tablets. Both of these sorts of computers are in high demand because they are mobile, increasingly powerful, and efficient.

While this is a very competitive market, there are numerous options to focus on longtail keywords and hyper-focused laptop subjects or types.

#8 Online courses

Online courses are another area that has grown rapidly in recent years. Because of the closure or diminution of in-person education, online courses and education have become popular for people to educate themselves.

Education is vast and expanding daily. That is only one of the reasons why the e-learning sector is expected to reach $457.8 billion in the next five years. 

Courses can be quite profitable, both to produce and to promote. Courses, like digital affiliate items, typically offer significant commissions because they cost the creator essentially nothing per additional student.

One issue with courses is that while you’ll earn a good commission (10-45% for Coursera, 15% for Udemy), the prices are generally lower. Udemy often charges between $15 and $30, whereas Coursera charges between $30 and $100.

As such, you can increase your commissions in two ways: go more narrow into topics that sell for greater prices (for example, software development courses on Pluralsight), and promote premium courses directly from creators you like (such as independent Teachable courses).

These tactics can raise your average order value and, as a result, your commissions.

#9 Food and cooking

Food blogs are among the most successful niche sites online.

However, there are still numerous opportunities available to you. More people than ever before are eating at home.

Consider how you can put your touch on a site like this that doesn’t have as much direct competition.

Again, consider what you already have in your kitchen and follow trends. In the past two years, InstantPots have been a significant driver of all kinds of food and culinary sites.

Sites like Wirecutter, which the New York Times maintains, have a devoted following since they examine a wide range of kitchen and cooking supplies. 

#10 Gardening

Many people developed new hobbies due to the pandemic, including perfecting their home office setup, making sourdough, and learning how to cut their own (or their partner’s) hair.

The act of gardening is another. 

But gardening was popular even before the pandemic.

Epic Gardening is one example of a gardening website that has made its statistics available to the public. 

Before the pandemic, its owner revealed a monthly income of $50,000 to $100,000.

The gardening niche’s extreme seasonality is one of the most important things to take into account. 

People begin their gardening projects in the spring and maintain their yards all summer. 

Therefore, which hemisphere you target will determine the seasonality of your site.


If you want to create niche websites, these are ten examples; however, there are thousands of additional niche concepts that can be monetized out there.

The best place to begin is to consider a topic in which you are an expert or where you may know more than others. Then, try Googling websites in that niche to discover what your competitors are doing and how you can improve.

Consider the products that top sites promote and the content that they publish. How does their website look? Is it a blog or an online store? A subscription-based model?

Consider what you can talk about for two hours straight without running out of breath when deciding on a niche for your website. What activity, topic, or hobby causes you to lose track of time while participating in it? Whatever the response, you’ll almost certainly discover a significant audience and plenty of information to create a website.

There will also most likely be a lot of affiliate items to advertise it, and if this is your first time creating a website, that’s fine!  We have a blog post here that shows you how to build a website from scratch.