Launching a website can be intimidating and stressful. Add to that social media, SEO, PPC, and endless jargon, and it’ll seem even more complex.
Whether you have a personal blog or a business website, the problem is the same: you need to start marketing your site so that actual people can find it and read your content.
The choices taken during the planning stage of launching a new website can either limit the site and cause it to perform below expectations or lay the groundwork for apparently unstoppable expansion.
This step-by-step guide to launching a new website will help guarantee it achieves its highest potential.
These methods can assist your new site in operating at its best, whether creating a brand-new website, redesigning an outdated site, or joining two sites into one.
What to Consider Before Launching a New Website
Building a collection of content blocks that reflect your identity and product details is only one aspect of launching a new website. It’s about giving the user a seamless experience. It considers accessibility and usefulness. It considers how text and images interact and how visitors move from social media to your website. And it manages to integrate everything into a well-organized and comprehensive digital strategy.
Planning the Site
In the first stage of starting a website, you should research your competitors, define your target audience and their needs, decide on your website’s goals, design your content strategy, and create a promotion strategy that complements the content.
Research Your Competitors
After reviewing the competitors’ strengths and weaknesses, make a list. At this stage, competitor research focuses solely on determining the type of competition your site will face.
Because of this, a review considers both strengths and weaknesses. The reasons why the weaknesses are important are because they show where you can improve. At this point, link analysis is also helpful.
It is not wrong to perform a thorough site crawl because it can reveal much about the sophistication (or lack thereof) of their content strategy and search engine optimization (SEO).
Are there any broken internal links on the website? This can be a sign of poor SEO.
Are there redundant meta tags for the title and description? This can be a sign of poor SEO.
How does the website perform in terms of Core Web Vitals? A high score can be a sign that you’re up against a formidable opponent.
Competitor research is generally not about reviewing keywords.
Understanding the entry barrier can help determine whether you have a chance of dominating the niche and setting yourself apart from the competitors.
Create a Content Strategy
Here, we discuss the need for a strategy, but what about content as a stand-alone plan? What kind of content will you utilize to draw in your intended audience? Building a journey from getting the correct audience to your website to getting them to become customers is how a content strategy works.
The content must be engaging for visitors to continue navigating the customer journey after that first point of contact. The easiest way to do it is to produce excellent content that is compelling before launching. You can create marketing content using this content as landing pages. They will also reveal to users whether you are a credible brand in your sector and whether you are knowledgeable about the subject at hand.
The best examples of excellent content use various forms to capture and hold viewers’ attention. Try incorporating photos, videos, and audio or musical content into your regular blog posts. This strategy should go beyond your website and cover all online touchpoints to establish a genuinely effective approach.
Choose a Domain Name
Selecting the appropriate Domain is important. Negative connotations should absolutely be avoided in the domain name’s wording.
There are (arguably) two types of domains:
- Branded domains.
- Keyword domains.
You have a branded domain when your company name is also a brand name. A brand name might be derived from the first or last name of the founder, or it can convey value, aspiration, or affiliation with the target market through the use of jargon or slang.
Visitors frequently seek what is in the keyword, making keyword domains effective. According to my experience, a two-word keyword domain can convert at an astoundingly high rate.
A smart compromise is combining a single keyword with a branded name, like Samadesign or Jellowigs.
Making it simple for your audience to remember and locate your brand’s website is the idea behind your Domain.
You don’t want them to try to figure out a strange spelling for you.
Because search engines won’t index your website straight away, if your visitors can’t locate or remember your Domain, all your effort in reading this tutorial would have been for nothing.
It would help if you also thought about what your audience will be searching for.
Visitors may only search for actual names when looking for consultants, solopreneurs, and creative types selling under their names.
Good Domain is:
- Short and sweet
Design the Site Structure
Many businesses may find themselves in a bind at this point due to poor site planning that isn’t adaptable enough to grow.
The initial step in site planning is mapping out the site’s structure.
Describe the information, services, and items you’ll offer website visitors in your plan for the site’s publication.
It’s time to consider the design of your website at this point. You likely already have an idea of the colors you want to use for your website, assuming you have branding elements like a logo. Right now, it would help if you considered the styles you’ll use to establish a consistent user experience across all of your site’s pages; it is important to choose a unique page design theme and stick with it.
While designing your website, Here are a few things to keep in mind:
- White space is your friend: Avoid filling pages to the brim with content. It is advisable to give your website some breathing room. Although the purpose of your website is information sharing, be sure to provide that content in the most user-friendly manner possible.
- Landing pages reduce clutter: Similar to how having too much content might make your website feel cluttered, it can also decrease visitors’ interest. Using landing pages is a fantastic method to organize the content on your website. It’s best to divide the information into a couple of manageable parts.
- Cohesive design is quite beneficial: You have probably been to websites where each page feels like a trip to a different planet; it is your responsibility to stay away from such. Ensure that the branding, header, footer, and general look and feel are consistent across all pages. This kind of small action can significantly impact your brand authority.
- Smooth site navigation is essential: Limit the number of menu options; the fewer, the better. Reduce the number of items in your menu and add links and buttons to individual pages to make it easier for people to navigate away from the menu to other parts of your website. This is not to say that your website can’t have many pages but that accessing a certain page shouldn’t be difficult.
- Visual content is paramount: By distributing information in the form of images and videos, you may make your website more condensed without compromising its quality. Use visual content to break up long text passages, showcase your goods or services, and persuade people to buy.
All of these considerations should be planned ahead of time to have a consistent look and feel and to make it easier to optimize.
Learn And Implement the basics of SEO
Although you do not have to be an SEO guru to begin ranking in search engines, having a few basics is essential to ensure your new site’s search friendliness.
The goal of SEO is to make your website more visible and draw more visitors from search engines.
Regardless of whether you want to begin with an SEO procedure right now, having an SEO-friendly web structure when you launch your site will prevent you from having to make several more adjustments in the future.
The following are some of the most crucial components to have in place before launching your website:
- Keyword: When looking for information on a specific topic, a person will enter keywords or phrases into a search engine like Google. Good keywords are specific and descriptive, as you’ll see if you consider how people use search engines. These terms or phrases help search engines identify your content and direct users to it when you utilize them in your website content. They usually comprise industry-specific and everyday language phrases that your audience uses to describe their demands. You should conduct keyword research to determine the most pertinent terms to optimize for.
- Title tags: When someone visits your website, the title displayed in search results, on social media, and in the browser tab is determined by title tags, which describe each page’s purpose to search engines. The title tag ought to be crafted to make it apparent what the page is about and tempts visitors to click.
- Meta descriptions: On the search results page, beneath the title tag, meta descriptions—which should ideally be no more than 160 characters—help you persuade potential visitors to click. These should describe what the user will see on the page while incorporating keywords in a conversational, natural manner.
- Link Building: Links within your website point to other pages on your website. It would help if you verified that these links function properly before launching your website since they both assist search engines in understanding the structure of your site and facilitate user navigation by showing them more content pertinent to their searches. Backlinks from other websites pointing back to your website are also significant.
Give your visitors a way to sign up and subscribe to your email list.
An email list lets you stay in touch with your visitors even if they never return to your site.
A prominent CTA (Call to Action) is essential when you build a website. Users shouldn’t find your website, look around, and forget it. Try to find a technique to persuade them to join a mailing list.
One of the easiest ways to achieve this is to organize a launch giveaway and give away a free eBook, or other content, in exchange for an email address. This way, when you launch a product or make an offer, you immediately have a database of contacts to leverage.
Additionally, it will enable you to more accurately evaluate your website’s audience and the efficiency of your marketing and content strategy.
Install Google Analytics
Given the time and effort you’ll put into promoting your website, knowing how much traffic it receives and where those visitors are coming from is essential.
Monitoring the performance of your website will help you identify what is working well and what could require some improvement. For evaluating the performance of certain pages and your entire site, Google Analytics is a fantastic free tool.
You can manually upload the code to your website or take advantage of the plugins many website builders provide.
Integrate Google Search Console with your website.
The Google Search Console is a collection of tools developed by Google to assist you in managing the performance of your website in search engine results. This is where Google will notify you if it discovers any problems with your website.
Once your website has been authenticated, some of the most crucial information you can obtain is as follows:
- A collection of links leading to your website
- Penalties took against your website.
- If portions of your website are having trouble being accessed by Google.
- If your website is considered “mobile-friendly.”
Optimize for mobile
More than half of all web traffic comes from mobile devices, so you need to ensure your site is accessible and easy to find for users on the go.
This is crucial to concentrate on when launching a new website because it considers the user experience across all devices. More users are browsing, reading, and shopping on mobile devices in 2022. Therefore, if your website isn’t responsive to mobile devices, it might as well not exist.
Evaluating the user experience entails requesting members of your target audience to browse your website on various devices and screens. We advise conducting user tests on all conceivable devices to ensure your website is properly responsive. Additionally, you have the option of working with a responsive web design business, which will aid in guiding the ideal design for all users.
All the factors mentioned above should be considered when establishing a new website, and your website should be modified to take advantage of them. Having a long-term strategy is essential for long-term success, which is why it’s crucial to acquire assistance in designing the optimal user experience.
Many helpful tips and insights into various aspects of the online world are available, including e-commerce, design, and more. Visit our blog if you need additional advice or information for your branding, marketing, or design. For help launching your new website, see our blog or get in touch if you have any questions.