Websites Review: The company website is a key component of any digital marketing plan, regardless of whether your organization is startup-level or well-established.
The most successful websites are continuously developed following shifting business requirements, fashions, and consumer purchasing patterns.
Plan a regular time to assess the website and make improvements to boost traffic and provide more leads to keep ahead of the curve.
A competent website assessment will explain how to increase your SEO and likely address your most pressing concerns.
How can you increase your Google traffic? How can we make better use of social media? Does my on-page SEO make sense? How can I improve conversion rates? These are only a few of the solutions a website review can provide.
In this beginner’s guide, we’ll lead you through the fundamental procedures of reviewing a website, whether your own or that of a competitor.
#1. Start with a thorough content analysis.
Examine the website’s content thoroughly before starting. Review the content’s contact details, personnel, products, events, news, resources, and recognition. Take immediate action on issues that are simple to resolve, and compile a list of updates that are required but can wait until later.
#2. Consider the audience.
The target audience must be considered while evaluating a website. Your website might be a fantastic demonstration of technical prowess, but if your target audience is looking for simplicity and ease of use, this is the incorrect strategy. Examine the website from the perspective of the target audience. If feasible, solicit feedback from a test user who meets the appropriate profile. Set some tasks and ask them questions to determine whether or not the website is providing the expected user experience.
#3. Engage in focused competitive recon
While you are focused on your own project, your competitors are upgrading and improving their websites, which causes you to lag behind. Examining your rivals’ websites to determine if they are writing about subjects that would interest your audience is a crucial component of a successful website review.
Have they updated their blog or resource list? Do they provide special pricing, promotions based on social media, discounts or coupons, or online sales?
While you don’t need to add features to counteract every move your competitors make, it’s still important to take note of what they’re doing that you aren’t and determine whether their additions make sense for you as well.
#4. Determine how the site ranks for important terms.
The free Google Search Console tool offers helpful information about how Google sees your website and how well it is doing. It provides information like the number of visitors from each term, the user’s location, and the device used.
The site’s position for target keywords is displayed in the “Performance Report.” the depth of data available to guide website development increases when the search console and Google Analytics are connected.
Since keywords are the foundation of SEO, it’s crucial to frequently examine the terms you’re aiming for to ensure they match your product and the most common search terms.
#5. Verify the website’s optimization.
Search Engine Optimisation(SEO) makes a website easily accessible to search engines like Google. Well-optimized websites will rank higher in search results. Many modest tweaks can boost a website’s overall SEO.
“Optimisation” frequently refers to the right usage of relevant keywords.
Ensure to optimize page titles and descriptions, put ALT text on images, format material appropriately and use H1 tags, provide a high website speed, and verify the website link structure is in order. For a more in-depth look at the SEO guide, Checkout this blog post A Winning search engine optimization (SEO) Strategy.
#6. Test across browsers and devices.
Browser updates can cause problems for websites, even those that have been expertly planned and programmed. It makes sense to run tests using all popular browsers and device types, not only when the website was first developed but also regularly after that.
#7. Take full advantage of social media.
Social networking is an excellent way to spread your content and business message. When assessing a website, ensure that necessary social media accounts have been set up and are being used effectively.
It is not necessary to join every social media network, but it is critical to meet your audience where they are, which includes engaging them in their preferred online venues.
Ensure that social media “buttons” are displayed on the website’s homepage, blog, and major landing pages.
Make effective use of hashtags and use images, and videos to bring content to life. Social media is an excellent listening tool; discover what your target audience is interested in buying, where and how they prefer to shop and stay up to date.
#8. Identify and redirect broken links.
Broken links degrade the user experience and can reflect poorly on your website. Users are directed to an error page when they click on a link, with a message such as “Oops, this material no longer exists.” It is critical to check for broken links frequently because they have a poor influence on user experience, a consideration used by Google’s ranking algorithm.
Numerous free tools are available to help you look for broken links, including Google Analytics, Sitechecker, InterroBot, and Screaming Frog. Once you’ve located the broken links, utilize a CMS (Content Management System) like WordPress to redirect them with the proper error code.
#9. Conduct a content audit.
The Content Marketing Institute claims that content gets three times more leads than sponsored search advertising. However, churning out the same old content every day or week is insufficient. High-quality content is required. That is, it should be of reasonable length, well-formatted, and add something new to the conversation that is useful or entertaining to website visitors.
You should examine and update content frequently. Updating high-performing but out-of-date material is a frequently overlooked content marketing tactic. You should not deactivate a blog generating a lot of traffic and ranking first on Google because it is from 2016.
When Google’s crawlers. When Google crawlers discover new content on your site, traffic will increase – a quick victory for no work. Instead, examine and edit the text to bring it up to date, and include the date you changed it.
#10. Make your site mobile-friendly.
Having a mobile-friendly website has alway been a Google ranking factor since 2015. The world mobile phone internet population reached 63.4% in 2019, according to the World Wide Internet Users’ Association (WIA).
A mobile website’s speed is equally essential to its rating, and nothing will cause visitors to leave your site more quickly than a poor page load time. To determine whether your website is mobile-friendly, Google offers a free tool. Users should test a sample of various internet pages because the results are specific to each web page.
#11. Does the website have a suitable and user-friendly design?
A website’s design is the first thing a visitor will likely notice. Is it presented professionally? Is it explicit about what services or goods are offered? All marketing initiatives for a company should have a cohesive corporate identity.
Consumer familiarity and brand trust are fostered by consistency. A website ought to be simple to use and appealing to the eye. Google places a high priority on usability. Therefore poorly designed websites will suffer in the results.
A user’s first engagement with a brand is commonly depicted via a website visit. This first impression is critical for gaining new clients and building a solid brand reputation. Providing high-quality, relevant content and making the site mobile-friendly will improve repeat traffic and drive conversions in-store or online. Routinely reviewing your website needs minor work but can yield significant results.
Take your website review slowly and steadily by organizing yourself with this to-do list. Don’t worry about taking action on any single subject until you’ve considered all of your options and developed your own legislative agenda. Then, with confidence, continue your efforts, one improvement at a time.